Resume

PROFESSIONAL PROFILE

Experienced writer and producer with a successful background in TV news and tech. Effective project manager with proven track record of delivering results, excellent team collaboration, and successfully managing customer relationships. Former Seattle Chapter President of the Asian American Journalists Association (AAJA) and past member of the Department of Communication Alumni Board at the University of Washington.

AREAS OF EXPERTISE

Producing original content
Project and campaign management
Content strategist, writer, and editor
In-depth entertainment industry knowledge
Social media with SEO experience
Internal/external partner relationships
Customer-centric, data-driven merchandising

PROFESSIONAL EXPERIENCE

Manager Customer Advocacy, Automation Anywhere | San Jose, CA | 2019 – Present
Demonstrating the power of intelligent automation one success story at a time
Journalism: Interview customers and partners for case studies
Writing: Create assets such as eBooks, sales plays, brochures, and factsheets
Editing: Review content for accuracy and consistent company messaging and voice
Blogs: Manage writers, plan editorial calendar, and research topics
Social Media: Promote engaging written and video content on LinkedIn and Twitter
● Content Creation: Curate stories, write and design layout for quarterly newsletter
Partner Management: Oversee timelines to ensure project deadlines are met

Microsoft Movies & TV Category Manager, Microsoft Store | Redmond, WA | 2016-2018
Delivered exciting customer content to millions of users in 21 worldwide markets, driving revenue, increasing engagement, while meeting business KPIs
Worldwide Merchandising: Delivered engaging customer experiences and exceeded revenue goals
Partner Management: Conduit between Microsoft Movies & TV Business Team and Managed Services vendor team to implement content-strategy best practices and drive PUUs
Influence: Partnered with Xbox Programming, Product Store Marketing, and Social Media teams to ensure high-visibility and revenue-yielding placements for priority titles in high-profile campaigns
Campaign Management: Managed Microsoft Movies & TV content for top seasonal promotion including Holiday, Anime Month Sale, Sales & Specials, for Microsoft Store and Xbox
Awards: 2016 Virtual Hackathon individual winner and 2016 Hackathon team winner in Movies & TV category

Video Producer, MSN Video | Vancouver, BC | 2014-2016                
Programmed videos for Top 50 worldwide website attracting millions of daily users
Content Strategy: Programmed videos for the MSN homepage to increase engagement
Channel Partnership: Supported Sports, Lifestyle, Food & Drink, Travel, and Health & Fitness teams by providing relevant video programming
Social Media: Managed MSN Video’s Facebook and Twitter accounts, driving up views and shares with compelling video content
Campaign Management: Planned and programmed Super Bowl commercials special events page, increasing streams +36% YoY

Producer, Xbox | Redmond, WA | 2013-2014
Published quality content daily on Xbox One and Xbox 360 in multiple markets to reach 39M+ Xbox users worldwide
Content Strategy: Produced audience-engaging TV and movies content to exceed revenue goals
Campaign Management: Coordinated promotions with marketing team to deliver business priorities and goals, while ensuring best customer experiences
Creative: Managed assets and collaborated with Design team to create engaging graphics

Producer, MSN TV, Movies and Music | Bellevue, WA | 2010-2013
Edited, created, and delivered daily content for millions of MSN daily users while expanding social media presence
Content Strategy: Edited and produced blogs, stories, and photo galleries to engage users
SEO: Integrated best keyword/search practices to increase discovery of MSN TV and MSN Movies content
Leadership: Managed writers for “Mom and Pop Culture” and “Parallel Universe” sections of MSN averaging 1 million-page views per month
Journalism: Interviewed celebrities and wrote original content for MSN Entertainment
Social Media: Grew Twitter presence for MSN TV and MSN Movies by increasing daily tweets, resulting in more followers
Facebook Launch: Launched MSN TV’s Facebook page, quickly growing likes from zero to 40K

News Producer, KIRO-7 Eyewitness News | Seattle, WA | 2007-2009
Produced 3 ½ hour weekday morning news show for the CBS-network affiliate
Viewership Strategy: Instrumental in turning the last place 4:30 a.m. and 5:00 a.m. newscasts into #1 morning shows in the greater Seattle area
Smart Decision-Making: Made quick choices to ensure KIRO-7 aired breaking news first
Content Strategy: Chose news content, found new stories overnight, and planned story placement to drive up viewership
Research: Fact-checked writers and reporter stories, ensuring quality news content
Producer: Crafted creative and compelling teasers to keep viewers watching
Social Media: Promoted content via Facebook and Twitter to drive engagement

News Producer, KHQ-6 News | Spokane, WA | 2005-2007
Produced 3 ½ hour weekday morning and 3 hour weekend morning show for the NBC affiliate
Viewership Strategy: Helped maintain 4:30 a.m. to 7:00 a.m. newscast as the dominant #1 news show in the market
Journalism: Responsible for selecting and writing stories for morning news broadcasts to engage and retain viewers
Content Strategy: Produced breaking news updates and updated station’s website
Producer: Booked guests and field produced for special segments and shows

Freelance Producer/Booker, Good Morning America | New York, NY | 2005
Assisted with coverage of a breaking news story in Idaho for the nationally syndicated morning news show
Journalism: Booked and interviewed guests
Producer: Field produced stories for daily show.

Reporter/PhotographerThe Daily, University of Washington | Seattle, WA | 2003-2004
Wrote articles and photographed concerts and events for weekly arts and entertainment section, “Intermission”
Journalism: Pitched, booked, and interviewed celebrities and artists
Field Producer: Covered movie junkets and red carpet events in Hollywood for movies such as “Kill Bill, Vol. 2,” “Mean Girls,” and “School of Rock”

InternEXTRA | Burbank, CA | 2003-2004
Assisted producers and reporters with production of daily nationally-syndicated entertainment news show
Journalism/Video: Logged b-roll and researched information for stories
Field Producer: Assisted field producers with celebrity interviews and stand-ups at movie premieres and red-carpet events

Public Relations Intern, Warner Bros. Records | Burbank, CA | 2003
Supported PR/Marketing team with daily office tasks
Media Relations: Maintained contacts database
● Research: Monitored press coverage for artists at each tour city stop
● Writing: Helped write and edit press releases
● Project Management/Event coordination: Helped organize itineraries and assist with on-site events

Intern, FOX Sports Net Northwest | Bellevue, WA | 2003
Worked with producers and on-air talent to build daily regional newscast
● Video: Gathered clips, logged b-roll, and monitored live feeds
● Field Producer: Interviewed MLB players, college athletes, and coaches post-games

Communications Intern, Seattle Department of Transportation | Seattle, WA | 2001-2003
Oversaw the end-to-end production of monthly employee newsletter, “The Roadrunner”
● Journalism: Interviewed employees, wrote articles and photographed events
● Design: Used Adobe Photoshop, Illustrator, and Pagemaker to complete newsletter layout

Writer/Photographer, The Herald | Everett, WA | 1998-2000
Regular contributor to teen section, “The Edge”
● Journalism: Pursued interviews, wrote about and photographed arts and entertainment events

Writer/Photographer, The Seattle Times | Seattle, WA | 1999-2000
Contributor to teen newspaper, “Mirror”
● Journalism: Pitched engaging story ideas and wrote arts and entertainment stories

EDUCATION
University of Washington, Seattle, WA
BA in Journalism

LANGUAGES
Fluent in Indonesian and proficient in American Sign Language


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